What is the new 'Moola' currency in The Sims 4?

Moola is a new, real-money virtual currency introduced by EA for The Sims 4's official in-game Marketplace. Players purchase Moola with real-world money to spend on 'Maker Packs'—bundles of custom furniture, clothing, and objects created by approved community members. It centralizes and monetizes the previously informal modding ecosystem.

How much do creators earn from the Sims 4 Maker Program?

EA states that creators, or 'Makers,' will earn approximately 30% of the Moola revenue from sales of their Maker Packs. This 70/30 split in EA's favor is a standard but contentious rate in digital storefronts. EA covers hosting, payment processing, and human review costs, but the revenue share is significantly lower than what creators might earn selling directly via platforms like Patreon.

Can I still use free mods and custom content (CC) for The Sims 4?

Yes, for now. EA's official announcement confirms that creators can still offer free or early-access content on other platforms like Patreon or their own websites. However, any content sold elsewhere is 'not eligible' for the official Marketplace. This creates a potential two-tier system: premium, EA-sanctioned 'Maker Packs' and a parallel, unofficial ecosystem of free and independently sold mods.

When does The Sims 4 Marketplace launch?

The Marketplace and Moola currency launch first on PC and Mac on March 17, 2026. EA plans to bring the feature to PlayStation and Xbox consoles 'in the next couple of months,' likely by mid-2026. The Maker Program for creators opens for applications on March 5th, 2026.

Is this the end of expansion packs for The Sims 4?

Not immediately. This move signals a strategic addition, not a replacement. EA is likely testing a more sustainable, continuous revenue model to complement traditional expansion and stuff packs. The long-term goal appears to be building an endless content pipeline driven by creators, reducing EA's own development overhead while maintaining a steady revenue stream from a game that is now free-to-play.

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